2015 ASCA Executive Summit
Stowe, Vermont

Schedule of Events

Wednesday, August 5, 2015
11:00 a.m. – 3:00 p.m. Committee Meetings
2:00 p.m. – 6:30 p.m. Registration Opens
3:00 p.m. – 3:45 p.m. Snow Contracts Pre-Event Workshop
Josh Ferguson, Kent & McBride, P.C.
3:45 p.m. – 4:30 p.m. ISO 9001/SN 9001 Pre-Event Workshop
Panel Participants: Neave Group/Oberson’s Snow and Ice Management/Sneller Snow Systems

ISO9001/SN9001 certified companies will share their experiences on going through the certification process. A panel discussion format will allow you to find out exactly what you need to know about the certifications.

4:30 p.m. – 5:00 p.m. Break
5:00 p.m. – 6:30 p.m. Teambuilding Activity
6:30 p.m.  Welcome Reception and Barbeque


Thursday, August 6, 2015
7:30 a.m. Registration Opens
7:30 a.m. – 8:00 a.m. Breakfast
8:00 a.m. – 10:00 a.m.

Part 1 - Beyond the Comfort Zone: A Mindset Shift
Speaker: Joyce Layman, JL Enterprises LLC

Change happens, and in today's world it's the only constant. Dealing with the unexpected, navigating challenges and creating new possibilities requires getting off of subconscious autopilot and taking the controls back. It comes down to three main areas: mindset, motivation, and change.

Part 1 focuses on:

• Alligators and blind spots
• Thinking patterns that keep people and teams stuck
• The power of WHY
• Turning obstacles into opportunities
10:00 a.m. – 10:30 a.m. Refreshment Break
10:30 a.m. – 12:00 p.m.

Part 2 - Beyond the Comfort Zone: Making Change Stick
Speaker: Joyce Layman, JL Enterprises LLC

All meaningful and lasting changes start on the inside before they can ever venture outside. The best part, it doesn't need to be complex, complicated or confusing. This program isn’t about the soft and fluffy stuff, but instead, understanding why people do what they do. This is true change management from the inside out. Whether stuck at the first level or experiencing new challenges at that next level, this program is designed to get to the heart of what is holding you back – and then give you the tools to change it. Fast.

Part 2 focuses on:

• The comfort zone process
• Tapping into internal motivators to accomplish bolder goals
• Making change stick
12:00 p.m. – 12:15 p.m.

Special Session: Legislative update and Launch of AAN
Speaker: Kevin Gilbride,ASCA

Kevin Gilbride has exciting legislative news and an exciting announcement regarding the ASCA’s legislative Initiatives

12:15 p.m. – 6:00 p.m. Afternoon Free Time (Board Meetings Only)
6:00 p.m. – 7:00 p.m. Group Cocktail Reception
7:00 p.m. – 9:00 p.m. Group Dinner and Snow Magazine’s Top 100 and Leadership Awards Program


Friday, August 7, 2015
7:30 a.m. Registration Opens
7:30 a.m. -– 8:00 a.m. Networking Breakfast
8:00 a.m.  – 10:00 a.m.

When Generations Connect
Speaker: Scott Zimmer, BridgeWorks, LLC

Four distinct generations are working together shoulder to shoulder, each with a unique set of attitudes, values and work styles. It used to be that older workers were bosses and younger ones took orders. Now, roles are all over the map and rules are being rewritten. Organizations are feeling the pain of generations as they struggle to manage productivity and morale while maintaining high standards of quality and service in a challenging economy. This program will give you the tools to convert this form of diversity from an obstacle into an opportunity.

10:00 a.m. – 10:30 a.m. Refreshment Break
10:30 a.m. – 12:00 p.m.

The 30-Minute Inbound Marketing Plan – How To Market Your Company In The New Economy
Speaker: Eric Keiles, Square 2 Marketing

With the advent of the internet, buyer behavior began has changed dramatically. And, understanding the new tools at hand is critical. In just the last ten years, marketers have received a whole new tool kit filled with tools like FaceBook, LinkedIn, Twitter, Yelp, iPhones, iPads, Craig’s List and more. More than ever, it’s critical for entrepreneurs to understand how digital marketing is essential to gaining your share of referrals and word-of-mouth.

Most entrepreneurs have not changed their sales and marketing processes to keep up with this change in buyer behavior. In this session, you will learn how to develop the “remarkables” about your company and then use these new digital marketing tools to reach prospective clients and get clients and prospects talking about your business. Learn how to let prospects learn about your company, hear your content and step forward, raise their hand and say “I want to do business with you.”

12:00 p.m. Conclusion of Event
1:00 p.m. Golf Outing at Stowe Country Club (separate fee required)