2014 ASCA Executive Summit
Miami Beach, FL

Schedule of Events

Wednesday, August 6, 2014
7:00 a.m. Golf Outing (separate fee required)
2:00 p.m. – 4:00 p.m. ASCA Advisory Board Meeting
3:00 p.m. – 6:00 p.m. Registration
5:00 p.m. – 6:00 p.m. Keynote Presentation
6:00 p.m. – 7:30 p.m. Opening Cocktail Reception


Thursday, August 7, 2014
7:30 a.m. Registration Opens
7:30 a.m. – 8:30 a.m. Breakfast Roundtables
8:30 a.m. – 8:45 a.m. Conference Introduction: ASCA Update
Kevin Gilbride, Executive Director, ASCA
8:45 a.m. – 10:00 a.m. The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas
David Burkus, Assistant Professor of Management, Oral Roberts University
In this highly-anticipated keynote address, David Burkus demystifies the processes that drive innovation. Based on the latest research on how creative individuals and firms succeed, Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality, to implementing the best new ideas, service protocols, business processes and systems.
10:00 a.m. – 10:30 a.m. Refreshment Break
10:30 a.m. – 11:15 a.m. Contract Language
Speaker: Josh Ferguson, Kent & McBride, P.C.
11:15 a.m. – 12:00 p.m. ISO Discussion
12:00 p.m. – 1:00 p.m. Group Lunch
1:00 p.m. – 6:00 p.m. Afternoon Free Time (Committee Meetings Only)
6:00 p.m. – 7:00 p.m. Group Cocktail Reception
7:00 p.m. – 9:00 p.m. Group Dinner and Snow Magazine’s Top 100 and Leadership Awards Program


Friday, August 8, 2014
7:30 a.m. Registration Opens
7:30 a.m. -– 8:30 a.m. Breakfast Roundtables
8:30 a.m.  – 10:30 a.m. Part I - Differentiate Yourself: How to Stand Out in a Crowded Market
Marvin Montgomery, author of Practice Makes Perfect: The Professional's Guide to Sales Success
As the industry evolves, so must your ability to sell value to clients. In part one, Montgomery will discuss how you can leverage a professional customer approach with industry standards, ISO Certification, and ASCA-C to grow your business like never before. Walk away with an enhanced ability to coach your team and close new customer relationships.
10:30 a.m. – 10:45 a.m. Refreshment Break
10:45 a.m. – 12:00 p.m. Part II - Overcome Objections: Your Value is More Than Cost
Marvin Montgomery, author of Practice Makes Perfect: The Professional's Guide to Sales Success
Part two will address how you can overcome common resistance points and close more deals. Work directly with Montgomery to develop your closing techniques and deliver a high-level message to clients. All attendees recieve a tailored and sophisticated marketing toolkit for use in their own business.
12:00 p.m. Conclusion of Event