2015 Speakers Included:

Josh Ferguson 
Kent & McBride, P.C.

Joshua G. Ferguson is a graduate of Old Dominion University (B.S., Honors Program, 2000), and Widener University School of Law (J.D., cum laude, 2004). He is admitted to the Bars of Pennsylvania, New Jersey, and U.S. District Courts for the Eastern District of Pennsylvania and the Middle District of Pennsylvania.


Josh works primarily in the areas of commercial premises, motor vehicle, contract, and construction defect litigation, and has litigated cases throughout Pennsylvania and New Jersey. He has also been retained as general counsel for a wide variety of businesses, including but not limited to those in the snow removal and landscaping industries.


Josh has presented various seminars throughout the United States on First-Party and Third-Party automobile insurance, contract review/creation/negotiation, snow and ice removal, risk management, bad faith claims and general claims handling. Josh also serves as an Arbitrator/Mediator in Pennsylvania.


Kevin Gilbride
Accredited Snow Contractors Association (ASCA)

Kevin Gilbride is the Executive Director of the Accredited Snow Contractors Association, a trade association dedicated to the advancement of the professional snow and ice management industry and to promoting its role in performing high-risk services to society.


Gilbride began his career with GIE Media in 1996, joining the sales force of Lawn & Landscape Magazine, that industry's leading business management publication. He rose through the sales ranks to National Accounts Sales, National Sales Manager, and eventually Group Publisher.


In 2010, as Publisher of Snow Magazine, Gilbride and his team launched Snow Magazine's Leadership and Top 100 Conference, a first-of-its-kind, high-end, executive-level education conference. It was at the first conference where industry leaders spoke passionately about the negative impact insurance issues -- namely skyrocketing premiums -- were having on the industry. In August 2011, GIE Media announce the creation of the Accredited Snow Contractors Association, with Gilbride being named Executive Director, the position he holds today.


A Cleveland-area native, graduate of St. Ignatius High School and John Carroll University, Gilbride spends his free time with his wife, Annemarie, and their three children, as well as working on his 18 handicap.

Eric Keiles
Square 2 Marketing

Eric Keiles is a leading sales and marketing strategist focused on pioneering a new marketing methodology. Eric, along with his business partner Mike Lieberman, coined the concept, Reality Marketing™ to describe how businesses can utilize cost effective inbound marketing tactics to achieve dramatic revenue growth. They are leading the revolution in how entrepreneurs change the way they think about marketing their companies. Marketing Sherpa has called the duo “original and contrarian marketers”.


Their popular first book, Reality Marketing Revolution is a thesis on the changing world of inbound marketing and the dramatic shift in buyer behavior.  Their second book, Fire Your Sales Team Today, is upsetting the traditional sales department by demonstrating through many real life examples how effective marketing makes the “traditional sales guy” obsolete.


Eric is also the founder and Chief Marketing Officer of Square 2 Marketing. Square 2 Marketing was named the “Inbound Agency of the Year” by HubSpot in 2013. A natural entrepreneur, Eric has founded and grown five companies since 1997. A popular writer and public speaker, Eric has provided expert insight on panels and speaking appearances throughout America’s entrepreneurial community. Eric is also a guest lecturer at several Philadelphia area business schools.


A graduate of George Washington University (BA) and Temple University (MBA), Eric and his family reside in Center City Philadelphia.

Joyce Layman
JL Enterprises LLC

Joyce Layman is a national speaker, connector, facilitator and presenter at TEDxUMKC. She shows clients how to overcome the biggest obstacle they face in life – the four inches between their ears. Joyce was fortunate to tap into information that transformed her life. She sought training in The Pacific Institute’s cognitive processes. The same processes which are based on research of the Universities of Stanford, and Washington to name a few.


Joyce's ability to take the complex subject of how the mind works and put it in Layman's terms, inspires her clients to step out of the habitual. She connects the dots to help organizations uncover the gaps in their performance, recognize new opportunities and unite in the actions that bring all these things together into one powerful result.


With the release of her book, Just Another Leap, Joyce can mark another item off her bucket list. Her clients include: the National Association of College Stores, American Humanics, NEI Global Relocation, First Marblehead, PMI Mid-America Chapter and Mercer Zimmerman. Joyce was the 2013-2014 President of the National Speakers Association’s Kansas City chapter. She lives by the motto: buckle up and take the leap.

Scott Zimmer
BridgeWorks, LLC

Scott Zimmer is a seasoned public speaker, writer, and market researcher. With 12 years of speaking experience, he's developed a uniquely personable style and uses insight, humor, and data to foster an environment where every generation feels valued and understood.


As one of BridgeWorks' generational experts and resident Gen Xer, Scott's keynotes clearly illustrate the stress points between these generations and provide clear solutions to help relieve tension and encourage better understanding and collaboration across generational divides.


A child of the 80s and 90s, Scott has insider knowledge into what makes his generation tick. Sandwiches between the idealistic Boomers and innovative Millennial's, his Xer lens allows him to hone in on the key challenges facing each generation.


BridgeWorks has been dedicated solely to the study of generational differences since its inception in 1998 and is the company that wrote the best-selling business books When Generations Collide: Who They Are. Why They Clash. How to Solve the Generational Puzzle at Work (HarperCollins) and The M-Factor: How the Millenial Generation is Rocking the Workplace (HarperBusiness). BridgeWorks has worked with clients varying from the AARP to MTV and over 30 Fortune 100 companies in between.


Scott grew up on a dairy farm in Central Minnesota and has mastered the art of riding a lawnmower. He graduated from St. John's University in 2000 with a BA in Communications. When he's not researching or presenting, he enjoys his other role as a self-proclaimed movie-buff and pop culture vulture.