2017 ASCA Executive Summit Schedule

August 2 – 4, 2017

1:30 p.m. – 4:00 p.m.
Committee Meetings

1:30 p.m. – 2:15 p.m.: Education Committee
2:15 p.m. – 3:00 p.m.: Safety Committee
3:00 p.m. – 3:45 p.m.: Industry Standards Committee
3:45 p.m. – 4:30 p.m.: Government Affairs Committee

5:00 p.m. – 5:15 p.m.
Opening Remarks
Speaker: Kevin Gilbride, Executive Director, Accredited Snow Contractor Association (ASCA)
5:15 p.m. – 6:15 p.m.
Recent U.S. Economic Developments and the Outlook

This session will discuss the state of the U.S. economy with respect to the Federal Reserve’s goals of maximum employment and stable prices. We’ll also look at the Federal Reserve Bank of San Francisco’s forecasts for GDP growth, unemployment, and inflation and the forces shaping those views.

Speaker: Liz Laderman, Senior Outreach Economist, Federal Reserve Bank of San Francisco
8:00 a.m. – 9:30 a.m.
How to Become the Wikipedia of Your Industry to Build Your Brand Business and Bottom Line

With the information age in full swing, companies can no longer expect their Sales Team to do all of the communication, teaching, and trust building during the sales process. With today's digital consumer, the entire key to gaining their trust early on is by becoming their go-to source for helpful information. The businesses and brands that can do this better than anyone in their space can, literally, become the Wikipedia of their industry and ultimately gain an incredible amount of market-share in the process.

Speaker: George Thomas, The Sales Lion
10:00 a.m. – 11:00 a.m.
Lawsuit Protection for Both Your Personal & Business Assets
This content-driven, hands-on presentation focuses on asset protection planning for business owners and key employees. Learn how to protect every single personal and business asset that you own from any and all financial threats. The presentation makes an extremely difficult and complex subject very easy to understand in a short period of time so you can implement strategies immediately.
Speaker: Ariel R. Enisman, Esq., Attorney at Law, The Presser Law Firm, P.A.
11:00 a.m. – 12:00 p.m.
The Practical and Sustainable Way to Build a High-Performance Culture

World-class organizations have long recognized the powerful influence their cultures have on the performance of their people, and by extension, the performance of their companies. Not surprisingly, while most organizations allow their cultures to evolve naturally, top-performing ones don’t leave this to chance. Instead, they’re amazingly intentional about how they create and drive the culture they want to have. How they do it is the topic of this program.

Speaker: Rob Wolff, High Performing Culture
8:00 a.m. – 10:00 a.m.
Partnership is the New Leadership Part 1

Over the last five years a survey of more than 5,000 leaders asked one question…what do you want from your people? Consistently, the answer was commitment. Ty Bennett shares proven strategies and techniques to increase the commitment of your people. During the first portion of his presentation, Bennett’s explores what builds commitment, how an effective leader approaches building relationships, and the impact of providing value, creating buy-in and communicating with influence.

Speaker: Ty Bennett, Leadership, Inc.
10:30 a.m. – 12:00 p.m.
Partnership is the New Leadership Part 2

As business leaders you expect as much commitment from your team as you demand of yourself. However, many leaders may not realize, for employees, the feeling is mutual. Ty Bennett shares proven strategies and techniques to increase the commitment of your people. Building upon the topics discussed in Pt. 1, Bennett now utilizes case studies of leaders and organizations whose culture and growth is built through partnership-based leadership.

Speaker: Ty Bennett, Eagles Talent